An exclusive lead is sent to one buyer only. A shared lead is sold to multiple buyers at once. For UK cash-buying companies, the difference shapes everything — conversion rate, cost per closed deal, response speed, and how sellers actually feel about your call.
An exclusive lead is a seller enquiry routed to a single cash-buying company. A shared lead is the same enquiry resold to several buyers at the same time. Shared leads are cheaper on a per-lead basis but the seller is contacted by everyone in the network within minutes — conversion rates drop sharply because every buyer competes on speed and price, not fit.
| Dimension | Exclusive lead | Shared lead |
|---|---|---|
| Buyers contacted per seller | 1 | 3–5 (sometimes more) |
| Headline cost per lead | £75–£95 typical | £15–£40 typical |
| Realistic conversion to instructed sale | 8–15% (your work alone determines outcome) | 2–5% (you compete with 3–5 others) |
| True cost per closed deal | ~£600–£1,000 | ~£300–£2,000 (high variance) |
| Seller experience | One considered call | Phone rings 5 times in 5 minutes |
| Response-time pressure | Within 24 hours is fine | Lose if you don't dial within 60 seconds |
| Geographic discipline | Routed by postcode area | Often sold outside your buy box |
| Refund on bad data | Common (Home Sale Harry: 48-hour SLA) | Rare — you pay for the click, not the contact |
Headline cost-per-lead and conversion ranges are observed market norms from public competitor pricing pages and operator interviews, not industry-published averages. Your numbers will vary by buy box, niche, and operator skill.
Executors are bereaved, often dealing with several siblings, and most have never sold a house before. Receiving five offers within ten minutes feels predatory — they back out of the channel entirely. Exclusive routing turns a probate enquiry into a conversation, not a feeding frenzy.
Two ex-partners need to agree on a buyer. They are slow, careful, and easily spooked by anything that looks like a hard sell. Multiple competing offers from a shared network make this worse — they become a negotiating wedge between the ex-partners, not a route to a deal.
Sellers under repossession pressure are the most price-sensitive group in the market. Five offers create the illusion of choice, but the lowest offer wins — which means none of the five buyers can run the deal profitably. Exclusive leads protect your margin because you are not racing four others to the bottom.
Owners of structurally compromised, short-leasehold, or non-standard-construction properties already feel embarrassed about the asset. The first call needs to be reassuring — "we buy these all the time" — not a competitive auction. Shared leads turn an embarrassed seller into a withdrawn one.
A seller enquiry routed to one buyer only. No other buyer in the network has access to that seller. On Home Sale Harry, exclusivity is enforced by the routing code, not by policy — the system literally cannot send the same lead to two partners.
No. If you run a high-volume inbound operation with rapid-dial discipline, shared leads can deliver acceptable economics. They become uneconomic for small teams, tight buy boxes, or sensitive niches like probate and divorce where the seller withdraws when five buyers call at once.
Routing rules in the platform code prevent duplicate dispatch. Each lead carries a unique ID and is locked to one partner contract. A reseller selling the same lead to multiple buyers would have to falsify the routing log — verifiable by partners on request.
A reasonable working assumption for exclusive UK seller leads is 8–15% conversion and £600–£1,000 per closed deal. Shared lead networks vary much more widely — £300 to £2,000+ depending on the time-of-day discipline of your inbound team. Run your own cohort before committing.
Exclusive UK seller leads sit at £75–£95 for verified, phone-screened enquiries. Shared leads are typically £15–£40 but you are buying a 1-in-5 share of attention. Compare on cost per closed deal, not headline cost per lead — the two metrics often invert.
No. Every lead on Home Sale Harry is exclusive to one partner in the postcode area. We do not sell shared leads, never have, and the routing logic does not support it. If you need shared-network volume, we are the wrong supplier.
Home Sale Harry routes verified UK seller enquiries to one buyer per postcode area. Prepaid packs at £85–£95 per delivered lead, 48-hour refund on bad data.
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